lease-up
At Chard Property Group, lease-up is more than filling suites. It’s the moment we bring a new community to life. Our approach blends market expertise, thoughtful Resident experiences, and the service-driven mindset of Uncommon Care. From first impressions to the day Residents move in, we create a leasing journey that feels welcoming, transparent, and aligned with our purpose of enriching lives and strengthening communities.
- Market Driven Strategy
We analyze neighbourhood trends, demand patterns, and target demographics to position each home competitively and authentically in its community. This ensures lease-up momentum that aligns with project goals and Resident expectations.
- Resident Experience & Journey Design
Every touchpoint — tours, communication, applications — is designed to feel human, warm, and effortless. We set the tone for a community grounded in integrity and connection.
- Conversion & Performance Optimization
We monitor leasing velocity, lead sources, and pricing in real time to fine-tune performance and maintain a strong pace from day one. Our teams adapt quickly to sustain momentum through every phase of lease-up.











